IRINA GUSEVA
This is (some of) what I've been up to (aka my resume):
Summary 

AIIM ECM certified CMS evangelist with over a decade of professional experience in print, broadcast and online media journalism, with focus on web content management, web content strategy, marketing and communications, digital asset management, Web project management, CMS implementations and Internet technologies.

Professional Experience

Analyst, Real Story Group (formerly CMS Watch), 2011-present

  • Covering WCM and DAM
  • Advising clients

Consultant and Project Manager, SDL Tridion, 2008-2011

  • Consulted clients on various aspects of SDL Tridion CMS implementations
  • Developed and conducted SDL Tridion service offerings, including trainings and workshops
  • Managed client and engagement relationships to help clients achieve their business objectives
  • Managed projects through to successful implementations
  • Managed project-level P&Ls and client satisfaction
  • Developed project and communication plans, statements of work (SOWs)
  • Managed contract creations, escalations and negotiations
  • Resource management (including subcontractors) and forecasting

Deputy Editor: CMSWire.com, 2006 - 2011

  • Managed editorial workflow and assignment queue
  • Mentored contributing writers
  • Covered industry events and product launches
  • Wrote analytic CMS reviews
  • Edited work produced by a team of writers
  • Posts include:
Areas of expertise: WCM, Web CMS, blogging, Web publishing, ECM, Enterprise 2.0, Web content, DAM, Enterprise CMS, micro CMS, open source CMS, SaaS CMS, social media

Founder and Principal, CMS Consulting LLC, 2007 - 2011

  • Consulted clients on WCM and ECM systems and their features
  • Analyzed business requirements and advised on organizational compatibility with a CMS
  • Assisted clients in CMS vendor selection, comparison, short-listing
  • Provided CMS implementation project management and content strategy services
  • Consulted for: Universal Studios, MetLife

Sr. Manager for Content Strategy: Consumer Source Inc, 2006 – 2008

  • Managed large-scale implementations of Tridion CMS from vendor research, CMS procurement, business requirements design to implementations and go-live
  • Managed internal and external resources: content producers, freelance and offshore writers, and third-party vendor relationships – both procedurally and financially
  • Managed internal and external clients and vendors
  • Provided leadership in optimization of content strategy, user experience and business results on ApartmentGuide.com, NewHomeGuide.com, AutoGuide.com, Primedia.com
  • Developed and executed comprehensive online content strategy, editorial and strategic online content initiatives, including social media and multimedia
  • Launched company’s first Intranet from inception to go-live
  • Managed complex web projects and cross-functional teams of IT, design, sales, business development, corporate communications, freelance online editors, SEO managers, etc.

Sr. Associate Producer for Multimedia: CNN.com, 2006

  • Conceptualized and planned for production of daily and long-term multimedia projects
  • Produced complex multimedia features (photo galleries, audio slideshows, interactive maps, quizzes)
  • Assisted news managers in coordinating daily production
  • Managed a team of associate producers for interactive projects/daily production
  • Coordinated projects with cross-functional teams of Web developers, designers, editors and producers

Associate Producer for Multimedia: CNN.com, 2004 – 2006

  • Creatively devised and produced various multimedia projects (photo galleries, slideshows, graphics, maps, info boxes, etc.) from start to finish
  • Worked with cross-functional teams in sales and marketing, interactive design, CNN International, CNN domestic, senior management, operations, etc.
  • Received the 2005 Peabody Award as part of the team working on multimedia coverage of Hurricane Katrina

TV Producer: KOMU-TV, 2005

  • Produced 5 p.m., 6 p.m., 10 p.m. and 6 a.m. TV newscasts
  • Supervised and coordinated reporters, directors, anchors and designers, as well as live shots
  • Built show's structure and rundown, while defining content, lineup and timing for each story/segment
  • Wrote copy, teases, promos and other elements in the newsroom CMS

TV Producer/Anchor: TV-2, 1997-2001

  • Produced segments for weekly news and entertainment shows (online and TV)
  • Worked as a field reporter
  • Determined content, lineup and timing for each story/segment
  • Wrote and edited news copy
  • Executed video editing and audio production
  • Anchored news and entertainment TV shows

Project Manager/Web Content Manager: The Internet Café Media Group, 1997 - 2000

  • Project managed websites' launches from inception to go-live
  • Wrote and edited online content
  • Created multimedia online content
  • Supervised marketing, content strategy, client support, web development and PR efforts

Radio DJ: Europa Plus Tomsk, 1995 – 2001

  • Hosted, produced and programmed daily primetime radio show (with simulcasts to TV)
  • Managed production, talent and programming initiatives
  • Supervised website management, marketing and media relations efforts

Newspaper Reporter: Various newspapers, 1992-1996

Education

MA Journalism

University of Missouri-Columbia

2004 – 2006

MA Germanic Languages and Linguistics, Literatures

Tomsk State University

1999 – 2001

BA Germanic Languages and Linguistics, Literatures

Tomsk State University

1995 – 1999

Skills

Languages

  • English (proficient)
  • Russian (proficient)
  • German (basic)
  • Spanish (basic)
  • French (basic)

Technology

  • Various types of online content and media
  • Various Content Management Systems
  • Knowledge of Web development, open standards and Internet technologies (XHTML, XML, CSS)
  • Experience with JavaScript, VB Script, ASP/.NET, XSLT
  • Various operating systems/platforms (Windows, Macintosh) and MS Office apps
  • Video and audio editing software proficiency (AVID NewsCutter, Cool Edit Pro, Sound Studio, Final Cut, SoundForge)
  • Creative design (Photoshop, FreeHand, InDesign, Flash)
  • The latest technologies junkie
  • Experience with SEO strategies and web analytics tools
  • IT project management tools and processes

Personal

  • Thrive in fast-paced environments
  • Passionate about what I do
  • Excellent communicator with global experience and perspective
  • Proven ability to deliver results
  • Strategic, analytic and hands-on team player and leader


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